The Oceans as a Market
The ocean industry markets and digitalisation of its supply chain will be especially targeted by GCE Subsea ahead.
Following the oil price downturn in 2014, the cluster changed its strategy to also focus on subsea solutions beyond oil and gas. This strategy has been a great success with several companies successfully transforming their businesses into a multitude of different markets.
Revised Strategy and Focus Areas
During 2018, the cluster has been working with revising its strategy. The board, partners and various working groups have been involved in providing valuable input to this work.
OECD has estimated that the ocean industries will double its contribution to the global economy from 2010 to 2030. The cluster will focus on this huge opportunity, and balance the need for increased productivity with the protection of the ocean resources and coexistence with the ocean industries.
Our focus area Ocean Innovation will be merged under the Market area with a global ocean industry perspective. Furthermore, we will increase our focus on Digitalisation in the years to come.
Our revised focus areas are:
- Market
- Competence and Infrastructure
- Technology
- Entrepreneurship and Business Development
- Digitalisation and Supply Chain Innovation
New Name from February
As part of the revised strategy, the cluster will change its name to GCE Ocean Technology from 1 February 2019.
– Our new name gives us a more distinct identity and is more inclusive as it reflects, to an even greater extent, what is and will be the cluster’s focus areas in the years to come, says Owe Hagesæther, Chief Executive Officer of GCE Subsea.
Continuation of Main Goal
The main goal of the cluster to “Increase the cluster’s competitiveness and global market share and take a leading position in sustainable utilisation of ocean resources” will maintain.
The last few years the cluster has increased its focus on supporting members in international markets, international education, mobility and research, development and innovation (RDI) programmes and establishing joint RDI test facilities and infrastructure, such as the Ocean Innovation Norwegian Catapult. – We have more projects and activities than ever and will continue supporting our cluster based on their needs in the years to comes, Hagesæther concludes.
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