Cluster Insight with Entail

– Entail’s autonomous analysis service is like a chess computer. With it, you plan and prepare with extremely high effectiveness, and you execute with the confidence that you know all possible outcomes and can choose the best path forward, says CEO Martin Storheim.

Cluster Insight is your window into the daily business-lives of the employees who work for the partners, members and collaborators of GCE Ocean Technology.

In our most recent edition, the baton was passed from Havkraft to Martin Storheim in Entail AS - a team of engineers playing a key part in projects related to design, development and innovation in the ocean space:

1. What is your role in your company?

For the past six years I have enjoyed solving complex engineering problems in Entail together with an A-team of analysis engineers and programmers.

My current role as the CEO is to coordinate and focus our efforts to succeed with our vision of providing better value from structural and hydrodynamic analysis.

When analysis is done right, it increases the iteration speed drastically and is fluently communicated to all stakeholders. Better use of analysis to solve complex engineering problems is a deeply rooted passion for me.

2. Your primary focus at work right now is?

Currently we’re involved in the GCE Ocean Technology scaling program, and that has really been an eye opener for us. The lectures, mentors and participating companies gives a thriving environment and a common language where we can focus on how we scale our business from eager consultants to something much larger.

Imagine playing a game of chess. Each time your opponent makes a move, it opens up a tree of countermoves you have to consider, where each successive possible move has a branch full of possibilities.

Only the sharpest human brains excel in the game, but with the insight from a chess computer a much larger group of humans could perform at the highest level. Imagine the same for a marine operation, where physics is the game, the weather is your opponent and Entail’s autonomous analysis service is your chess computer. With it, you plan and prepare with extremely high effectiveness, and you execute with the confidence that you know all possible outcomes and can choose the best path forward.

Entail thrives at the forefront of complex coupled structural and hydrodynamic problems, and has for the last eight years developed an automation technology that allows us to scale computations, postprocessing and automatic reporting to the extreme.

Our way of solving engineering problems is based on this: CPU-time is so in-expensive that with automated analysis, we can make decisions based on knowing the near all outcomes. This yields better decisions much faster. We now want to make this way of working accessible to the industry.

3. Biggest challenges and opportunities for your company in the future?

Our biggest opportunity lies in unleashing our automated analysis tech to tackle complex, multi-disciplinary engineering challenges and deliver insights far beyond standard solutions.

The tough part is communication—while some experts see the huge potential, decision-makers may not grasp how it sets us apart from their usual workflows.

We’ve found that long-term partnerships, built on trust and integrated collaboration, unlock the best outcomes. Yet many industry requests lean toward quick-scope, cost-focused deliverables, which barely scratch the surface of what we can really do.

Our mission is to show them how much more value they can gain when we pull all the analysis levers together.

4. What inspired you to join GCE Ocean Technology?

We got to know GCE Ocean Technology through the scaling program, and see it both as an opportunity to get to know key players within the Ocean Technology field and to get solid support on scaling our offerings to benefit the industry as a whole.

5. Your business or life motto

As Sun Tzu wrote: “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

Simulations are not that hard (they are actually great fun), and when done right they reduce risk and increase profitability.

6. Which cluster member should we interview next?

DeepOcean, DOF, Reach Subsea or TechnipFMC?

Thank you for the insight Martin.